Lonnie Anthony is currently the founder and CEO of Lonnie Anthony Consulting LLC. Lonnie previously founded Astoic Management which is a talent/marketing agency operating out of Beverly Hills, CA. Lonnie has worked with the likes of Floyd Mayweather, Offset (Migos), Travis Scott, Ronnie2K, Dez Bryant, Ezekiel Elliot, Cassy Athena and many more. Lonnie is considered by many to be one of the most powerful young black men in business. Lonnie has brokered a plethora of deals with companies including NBA2K, Caffeine, Facebook, Nike, Jordan, Snapchat, Adidas, Astroworld Festival, AT&T, Revenge, Microsoft, FOX, Stockx, Viacom, Postmates, New Era, Turo, MLB and many more. Lonnie graduated early in three years from the California State University, Northridge at 20 years old with degrees in Political Science & Business Management.

Lonnie is responsible for several pivotal advertising and marketing moments during the past year. Lonnie has provided creative direction and consulting when it came to the integration of culture and celebrities into the NBA2K video game franchise which has generated over $3 Billion in annual revenue. Specifically, Lonnie has assisted Ronnie2K with spearheading the insertion of fashion brands such as Fear of God, Rhude, Just Don, Visitor on Earth, Union and IhNomUhNit into the #3 sports video game in the world. Lonnie also led a marketing strategy in virtually scanning celebrities such as Travis Scott, Quavo, J. Balvin, Fabolous, Migos, Nav, Ben Baller, Zack Bia, and Lil Pump into NBA2K.

In late 2020/early 2021, Lonnie creative directed, produced and managed a campaign between Offset and the Atlanta Braves (MLB) which highlighted the history of black excellence in Atlanta culture. Lonnie's company was able to single-handedly design, direct and produce this partnership without the assistance of New Era's creative team as staff were unable to travel due to Covid-19. The creative efforts of Lonnie led to New Era's highest generated revenue for a single year in their 100 year history despite being in the midst of a pandemic.

Most recently, Lonnie has been working hand in hand with Floyd Mayweather's team in order to build out different verticals which Floyd has yet to enter such as tech, gaming, and digital. Lonnie executed the partnership between Gel Blaster (Nerf competitor) and Floyd Mayweather which was announced the week leading up to Floyd’s fight with Logan Paul.

Lonnie recently creative directed the marketing and advertising strategy of NBA2K22's September 2021 launch. Lonnie orchestrated the viral marketing ploy of having Ronnie2K hand-deliver the very first copy of NBA2K22 to Soulja Boy's house. The organic video content that Lonnie captured was shared on Ronnie2K and Soulja Boy's Instagram account. The footage was then reposted and shared across several media platform such as Akademics, Shaderoom, Complex, Worldstar and more. This marketing effort led to over 150M+ organic impressions.

Lonnie was recently selected to the 2021 Sports Business Journal New Voices Under 30 list.